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“Danica Patrick, and the rest of you guys – Start Your Engines!”
Danica Mania Hits Colorado!
From billboards to full-page newspaper ads, Danica’s image appeared throughout the state for weeks as the rookie driving sensation prepared to come to Colorado for the first time to compete in the Honda Indy 225 IndyCar Series race at Pike’s Peak International Raceway (PPIR) on August 21, 2005.
Originally PPIR planned to market "the stars and the cars of the Indy 500" but as "Danica Mania" exploded after she became the first woman to lead a lap in the world’s most famous auto race and ending up with a fourth-place finish, the best-ever finish by a female driver in the 89th running of the event, their focus shifted to Patrick.
Danica has inspired people of all ages, male and female, to become IRL fans. Indeed ticket sales at PPIR were 50 percent ahead of last year going into the race weekend.
Below is our lighthearted lampoon of Danica Mania.
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